Resumes

Award-Winning Creative Director | Global Innovation & Brand Leader

Professional Profile

A world-class Creative Leader with over 20 years of experience driving vision for global market leaders. Ranked #6 Most Awarded Creative Person in the World (2019). Expert in bridging the gap between high-level brand storytelling and tech-driven product innovation. Proven track record of leading multidisciplinary teams to deliver disruptive, award-winning projects (Cannes Lions Grand Prix) that solve complex human challenges and drive global business growth.

Core Expertise

Creative Executive Leadership: Managing and scaling high-performing creative departments and cross-functional teams.
Product Innovation (Tech-for-Good): Developing tech-driven solutions for accessibility and medical challenges.
Global Brand Strategy: Overseeing full-scale portfolios for international giants (L'Oréal Paris, IKEA, Volvo).
Design Thinking & UX Vision: User-centric approach focused on disruptive problem-solving and digital transformation.

Professional Experience

Creative Director | McCANN Tel Aviv | 2023 – 2025

Portfolio Lead – L'Oréal Paris: Orchestrated the creative strategy and execution for the entire L'Oréal Paris portfolio, ensuring global brand consistency while driving local market growth.
Innovation Lead: Spearheaded "Tech-for-Good" initiatives, including a groundbreaking project for L’Oréal designed to help women with Parkinson’s disease. Developed a solution using music to reduce tremors during makeup application—merging creativity, science, and technology.
Managed the agency’s top-tier accounts, including IKEA, El-Al, and Domino’s Pizza, overseeing the end-to-end creative lifecycle and ensuring alignment with business KPIs.

Creative Art Director | McCANN Tel Aviv | 2012 – 20...

Key Achievement: "ThisAbles" for IKEA: Led the creative vision for a suite of 3D-printable furniture add-ons. This project won 11 Cannes Lions (including Grand Prix) and became a global benchmark for product-led brand accessibility.
Developed integrated 360° campaigns and brand identities for global automotive and tech leaders: Volvo, Honda, and LG.
Led high-impact digital and traditional campaigns for Domino's Pizza, El-Al, and Opticana.

Creative Art Director | Avraham | 2010 – 2012

Directed creative output for global lifestyle and consumer brands, including RedBull and Crowne Plaza.

Earlier Career Highlights (2003 – 2010):

Shimoni Finkelstein Draft FCB: Art Director for LG, Suzuki, Jeep, and Chrysler.
Gitm BBDO: Led creative projects for Nike, Office Depot, and Tnuva.
BBR Saatchi & Saatchi: Studio Manager & Art Director for Nike and Head & Shoulders.

Honors & Awards